The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru Pacific dedicated locally to the Love Promise?

Subaru Pacific is excited to participate in the Love Promise campaign and our support can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it in a number of ways.

Gone 2 the Dogs Rescue

Heal the Bay, Grades of Green

Grades of Green

Hope Pickup, Manhattan Beach Sustainable Garden, Hermosa Beach Summer Concerts

Children's Hospital of Los Angeles

Did Subaru Pacific go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru Pacific

Subaru and Subaru Pacific believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Black Line - Scott H

Black Line has been covering beach events and contests for the past three years. Every beach outing we film, like clockwork, we see that friendly Subaru Pacific logo in attendance. They have been a major presence in the surf community with their sponsorship of the local South Bay Boardriders' surf contests. They are also generous in the paddleboard scene as their gifted paddleboards were used by several thankful participants during local paddleboard races to the 32 mile Catalina Classic. Their generosity is noticed well outside the beach as well, as seen with their scholarship donations, and our personal favorite, "The Third Thursday" community events they hold at their dealership. In all, Black Line is more than proud to be involved with Subaru Pacific and their events.

Black Line

The Gift that Keeps on Giving - TOM H

"Subaru Pacific has been a longtime partner of The South Bay Boardrider's Club (SBBC), founded in 2009, as a Title Sponsor for the Subaru Pacific South Bay Surf Series Contests which includes seven surf contests per year made up of 11 different divisions and competitors ranging in age from 5 years old to 75 years old. The success from these events has laid the foundation for other initiatives such as our High School Senior Scholarships, SBBC Surf Team competing against West Coast Board Riders clubs along the California and East coasts, and supplying prone paddleboards for members to be introduced to the sport. Subaru's support has allowed us to power events using solar panels instead of gas consuming generators, coordinating our Rapid Response Storm Drain teams to capture debris flowing towards the ocean after initial heavy rains, and hosting beach clean-ups. SBBC is forever grateful for the ongoing support and partnership with Subaru Pacific, and we look forward to a long and enduring relationship that benefits our communities. I almost forgot to mention that the Subaru Pacific dealership has treated SBBC members very well when shopping for a Subaru, and the number of Subarus amongst our membership continues to grow each year. Thank you for your service!

The Gift that Keeps on Giving

Stevie’s Story: from a high kill desert shelter to surf city USA. - Marcella J

Hi All! We are super thrilled to have completed another on site adoption event with our friends at Subaru Pacific. We’ve had four adoptions at this event & it was amazing! We had a great turnout & one story that got me in the feels was Stevie. This small, tan chihuahua mix was sequestered at Kern county animal shelter (a perpetually overfilled & highly deadly kill shelter in CA). As I walked by his kennel looking for dogs that I could foster & rescue, I saw him. He had a home according to his chip but was picked up as a stray running loose with about five other chihuahuas in a dirt lot. The owner said “we don’t want him back & he doesn’t get along with dogs.” That day we rescued five dogs from this shelter, all of Stevie’s kennel mates plus another chihuahua from another prison cell. I couldn’t get over his adorably quirky & sweet face, his underbite & kind nature, but also, he was kenneled with other dogs. So I knew a lie was told to dump him in a shelter, sadly. Flash forward through fostering Stevie in my home, teaching him house manners, potty training, crate training, leash walking, over a period of six weeks. We got over diarrhea from intestinal parasites (contracted in the filthy shelter environment) and various other bugs, including kennel cough. And Stevie just shined in foster. He is a natural ham, so good with dogs & kids. At his first adoption event at Subaru Pacific on July 9th 2022, Stevie found his forever home with Diana & family who drive all the way up from Huntington Beach to be the first one to meet Stevie. Diana had tears in her eyes because Stevie reminded her of the dog she lost due to congestive heart failure, Dexter in early 2022. We’ve checked in on Stevie, Diana & family & they are absolutely smitten with his laid back personality, joyful disposition & couch potato vibe. Stevie hit the jackpot with this adoring family, never to be homeless again. Mission accomplished. These stories are what keep us going through emotionally devastating but life saving work. We couldn’t even rescue one dog without Subaru Pacific’s help. We thank Subaru Pacific for their ongoing support of shelter dog rescue & making so many connections to loving homes over the last almost eight years. And how about Stevie the wonder underdog? Congratulations kiddo! Keep being that stellar good boy you are ❤️

Gone to the Dogs Rescue Inc
Stevie’s Story: from a high kill desert shelter to surf city USA.

Costachella ~ Mira Costa HS - Carolyn M

Costachella is an annual spring event designed and run by Link Crew student leaders for the entire Mira Costa High School community. For the past two years, the event was virtual so everyone was excited to have the event back on campus this year. This year’s theme was Come Together and focused on celebrating diversity and inclusion. Clubs such as Heart Club, Friendship Club and the Jewish Cultural Club to name a few provided activities, the cast of the spring show Beauty and the Beast delighted the audience by singing one of their songs, and the band Apocalypse Party played live music. Students were also excited to check out the Subaru car displayed in the center of the quad! It was amazing to see the quad filled with the entire campus having fun and enjoying Costachella! This is the third year that Subaru Pacific has sponsored Costachella and we are grateful and appreciate the support as it enabled us to put on a wonderful event! Thank you!

Subaru Pacific Supports South Bay Boardriders - b b

Thank you to Subaru Pacific for sponsoring this month's South Bay Boardriders Club Surf Series. Getting support from local businesses like Subaru Pacific is crucial in enabling these events to continue and grow each year.

South Bay Boardriders Club

In Memory of Jay Laplante - SUBARU P

Its with a heavy heart that we announce that on March 21st 2022 a great man was taken too soon. Jay Laplante, service manager of Subaru Pacific passed away in a motorcycle accident in Playa Del Rey. Jay was respected and loved by so many. He took pride in his work at Subaru and had a smile to light up the room. His positivity and kindness will never be forgotten. Jay has been with the LAcarGUY family since 2015. He was well known for his good character and ability to help everyone he came into contact with. Our hearts are broken and we will never forget Jay Laplante. Please keep his family and friends in your thoughts. Gone but never forgotten.

In Memory of Jay Laplante

James Hartzberg Honored by Grades of Green - James H

Our very own COO James Hartzberg and GM of Subaru Pacific was honored by our partners at Grades of Green with the Environmental Business Leadership Award. The Gala raised over $330,000 which will directly benefit the programs at Grades of Green and empower students to become the next generation of environmental leaders. We also want to recognize Kathy Kellogg Johnson, Co-Owner and Chairman of the Board at Kellogg at Kellogg Garden Products. Both James and Kathy are so deserving of these awards and we look forward to see what they accomplish in the future with Grades of Green and beyond.

Grades of Green
James Hartzberg Honored by Grades of Green

In loving memory of Jason Sharafeddine - jason s

This month our story revolves a certain individual who was the hardest worker we knew, Jason Sharafeddine, our top salesman here at Subaru pacific. Jason sold between 30-50 cars consistently every single month. He had days off where he spent here at the dealership following up with customers and getting that last sale in for the day. Jason was a workhorse for Subaru and a provider for his beautiful wife and children. On September 11th after he left his Sunday evening shift, unfortunately he was involved in a motorcycle accident. Jason unfortunately did not survive. Jason’s ability to enhance peoples experience here at Subaru was incredible. He did not just sell cars, he built relationships with these people that they would continue to return just to say hi. Jason’s drive and ambition was well known around the dealership and his smile lit up a room. He was the vision of a great car sales experience. I know this is not the traditional monthly story, but I wanted to share that one person can truly impact a dealership and a customer; Jason Sharafeddine was that person and he will be missed by so many.

In loving memory of Jason Sharafeddine

We make friends, not just sales. - amy d

The month of August has been up and down due to the shortage, however here at Subaru Pacific we have come together as a team to make sure our customers are not left without answers. We are extremely vocal with our customers and we do not over promise, to under deliver. One person I want to talk about is Amy Demore. Amy is not just a sales associate who sells a car and moves on with life. Amy cares about people and their time. One particular customer this month was getting the run around from all angles. Amy came to me with a piece of paper and asked me to help her, help this customer. All this customer needed was a piece of paper for her gap insurance and nobody had been able to help her. This customer was not Amy's client, she was a client who came in to buy years ago. It took Amy about an hour to gather up all information for this client to complete her claim - and she did that from the goodness of her heart, with nothing needed as repayment. Here at Subaru Pacific we treat our customers like friends. Amy treated that customer as if she would do anything in her power to help her that day, and she did.

We make friends, not just sales.

Executive Volunteer Day - Joseph S

As part of the Subaru Love Promise James Hartzberg- VP of Subaru Pacific, and other Executive Managers from surrounding Subaru Retailers partnered with Feed America and donated their time to giving back to the community by volunteering at the Los Angeles Regional Food Bank. On this day, James and other executive level managers were able to prepare 1,575 Food Kits that will help to feed over 6,300 families in the local community. This is what the Subaru Love Promise is all about, giving back to the communities in which we live and serve.

Executive Volunteer Day