What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Subaru Pacific dedicated locally to the Love Promise?

Subaru Pacific is excited to participate in the Love Promise campaign and our support can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it in a number of ways.

Gone 2 the Dogs Rescue
Heal the Bay, Grades of Green
Grades of Green
Hope Pickup, Manhattan Beach Sustainable Garden, Hermosa Beach Summer Concerts
Children's Hospital of Los Angeles

Subaru Love Promise Heart

Love Promise Stories from Subaru Pacific

Harbor Teacher Prep Feels the Love  –  Anna S

Harbor Teacher Prep Feels the Love

Thanks to the generosity of Subaru Pacific and James Hartzberg, Harbor Teacher Preparation Academy received so much “love.” HTPA in Wilmington, CA, is the #1 ranked high school in LAUSD, and it’s all because of our amazing students. They take college classes in conjunction with high school classes and end up graduating with their diploma as well as one or more AA degrees. What makes this feat even more incredible is the fact that we are a Title One school which means more than half of our students live at or below the poverty line. These kids live in gang infested areas, and don’t have a lot, yet they rise above their environment determined to make something of their life through education. Subaru Pacific donated to HTPA in three generous ways. First, they collected a month’s worth of school supplies to give to our kids. Second, they gave a generous amount of money to our first ever senior field trip to Warner Brothers Studios where the kids had a blast on the backlot exploring the various prop museums. Third, they donated a large amount of money on a Costco gift card, because I had told James how our kids go hungry and how often I provided bread, pb & j so they would have something to eat. The Costco gift card will provide at least a year’s supply of this food. We are so thankful for the generosity of James and Subaru Pacific. It couldn’t have gone to more deserving kids!

Subaru Pacific School Supply Drive  –  Anna S

Subaru Pacific School Supply Drive

We recently came across a facebook post from an elementary school friend of our General Manager She was collecting items for her classroom. We reached out to hear asking how he could help. Hey James, I teach at Harbor Teacher Preparation Academy. It's a LAUSD school on the Harbor College campus in Wilmington. We are a public school but considered a Middle College which means that our kids take junior college classes in conjuction with high school classes. When our kids graduate, they receive an AA degree as well as their diploma. Because of the rigor, we only have the best and brightest kids. We are the top scoring school in all of LAUSD. That being said, we are a title one school which means over 75% of our students are at or below the poverty line and minorities. Even with those disadvantages, they end up going to great colleges - Columbia, Stanford, Northwestern, MIT. My seniors have gotten into these schools via early admission this year. You can donate paper, markers (regular and whiteboard), paint and paintbrushes, toner for the printer, money for buses, or even food. Reading my senior's personal statements I learned that a lot of my kids go hungry. So, I have people who donate bread and pb &j and I keep it in my room at all times so they can have something to eat. It dissappears quickly. Subaru Pacific called on its community of customers to bring items to our monthly customer appreciation event. We had an overwhelming response!

Subaru Pacific Butterfly Project  –  Kim M

Subaru Pacific Butterfly Project

The month of April is important for Subaru Pacific. It is earth month and in addition to Supporting environmental awareness and Earth Day, Subaru Pacific partners with Grades of Green. Grades of Green is a local organization that does environemtal education in thousands of schools across the US. Originally founded in Manhattan Beach, CA Grades of Green It started as a parent-run volunteer program that was hands-on and focused on being a support team for the broader school community. The program became a huge success as it not only inspired children to make a difference, but it also resulted in significant savings for the school. It engaged parents and raised interests among the community to continue rolling out this program in other schools. Along with education, we plant gardens at schools and create small micro habitats for insects. The success of the program has led us to receive numerous awards and be nationally spotlighted in magazines and television programs such, as “Curiosity Quest Goes Green” on PBS.One of the projects that we participated in was the National Wildlife Federation with the Butterfly Heroes Program. Together we will educate, inspire, and restore. The monarch butterfly contributes to the beauty and health of our planet. The monarch population has seen a rapid decline in recent years. It's our intention that through distributing seed packets and creating a habit at Subaru Pacific, one by one we are able to help revive the population.

Dogtoberfest Adoption Event at Subaru Pacific  –  Joe S

Dogtoberfest Adoption Event at Subaru Pacific

Subaru Pacific partnered with Gone to the Dogs Rescue, Inc. for a dog adoption event at the dealership on October 10, 2015. This issue is extremely close to our GM's (James Hartzberg) heart as he rescued his friend Max 2 years ago. Overall, it was a great turnout and successful event as four of the eleven dogs found forever homes! We couldn't think of a more perfect home than that of a Subaru owner to be able to help Share the Love with the dogs that were available for adoption. Please contact Subaru Pacific if you're interested in adopting a furry friend. Specials thanks to Gone to the Dogs Rescue, Monkish Brewing, all the adopters and everyone who attended! Right click this link to watch our Love Promise in action: https://www.youtube.com/watch?v=jL9tz2pGqSY

We support Grades of Green  –  Joe S

We support Grades of Green

Subaru Pacific is a proud supporter of Grades of Green, an organization dedicated to cultivating student interest in helping improve the environment. What started as a simple parent-run volunteer program has morphed into a massive non-profit organization that works with more than 250 different schools in 37 different states to improve the environment. As the group grows more children become educated about the importance of preserving and improving the environment. Highlight and right click this link to watch our Love Promise in action: https://www.youtube.com/watch?v=XwNHn1FvXJA