The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2022 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Subaru Pacific dedicated locally to the Love Promise?

Subaru Pacific is excited to participate in the Love Promise campaign and our support can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it in a number of ways.

Gone 2 the Dogs Rescue
Heal the Bay, Grades of Green
Grades of Green
Hope Pickup, Manhattan Beach Sustainable Garden, Hermosa Beach Summer Concerts
Children's Hospital of Los Angeles
 Subaru Love Promise Heart

Love Promise Stories from Subaru Pacific

Subaru and Subaru Pacific believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Costachella ~ Mira Costa HS  –  Carolyn M

Costachella is an annual spring event designed and run by Link Crew student leaders for the entire Mira Costa High School community. For the past two years, the event was virtual so everyone was excited to have the event back on campus this year. This year’s theme was Come Together and focused on celebrating diversity and inclusion. Clubs such as Heart Club, Friendship Club and the Jewish Cultural Club to name a few provided activities, the cast of the spring show Beauty and the Beast delighted the audience by singing one of their songs, and the band Apocalypse Party played live music. Students were also excited to check out the Subaru car displayed in the center of the quad! It was amazing to see the quad filled with the entire campus having fun and enjoying Costachella! This is the third year that Subaru Pacific has sponsored Costachella and we are grateful and appreciate the support as it enabled us to put on a wonderful event! Thank you!

Subaru Pacific Supports South Bay Boardriders  –  b b

Thank you to Subaru Pacific for sponsoring this month's South Bay Boardriders Club Surf Series. Getting support from local businesses like Subaru Pacific is crucial in enabling these events to continue and grow each year.

In Memory of Jay Laplante  –  SUBARU P

Its with a heavy heart that we announce that on March 21st 2022 a great man was taken too soon. Jay Laplante, service manager of Subaru Pacific passed away in a motorcycle accident in Playa Del Rey. Jay was respected and loved by so many. He took pride in his work at Subaru and had a smile to light up the room. His positivity and kindness will never be forgotten. Jay has been with the LAcarGUY family since 2015. He was well known for his good character and ability to help everyone he came into contact with. Our hearts are broken and we will never forget Jay Laplante. Please keep his family and friends in your thoughts. Gone but never forgotten.

James Hartzberg Honored by Grades of Green  –  James H

Our very own COO James Hartzberg and GM of Subaru Pacific was honored by our partners at Grades of Green with the Environmental Business Leadership Award. The Gala raised over $330,000 which will directly benefit the programs at Grades of Green and empower students to become the next generation of environmental leaders. We also want to recognize Kathy Kellogg Johnson, Co-Owner and Chairman of the Board at Kellogg at Kellogg Garden Products. Both James and Kathy are so deserving of these awards and we look forward to see what they accomplish in the future with Grades of Green and beyond.

In loving memory of Jason Sharafeddine  –  jason s

This month our story revolves a certain individual who was the hardest worker we knew, Jason Sharafeddine, our top salesman here at Subaru pacific. Jason sold between 30-50 cars consistently every single month. He had days off where he spent here at the dealership following up with customers and getting that last sale in for the day. Jason was a workhorse for Subaru and a provider for his beautiful wife and children. On September 11th after he left his Sunday evening shift, unfortunately he was involved in a motorcycle accident. Jason unfortunately did not survive. Jason’s ability to enhance peoples experience here at Subaru was incredible. He did not just sell cars, he built relationships with these people that they would continue to return just to say hi. Jason’s drive and ambition was well known around the dealership and his smile lit up a room. He was the vision of a great car sales experience. I know this is not the traditional monthly story, but I wanted to share that one person can truly impact a dealership and a customer; Jason Sharafeddine was that person and he will be missed by so many.

We make friends, not just sales.  –  amy d

The month of August has been up and down due to the shortage, however here at Subaru Pacific we have come together as a team to make sure our customers are not left without answers. We are extremely vocal with our customers and we do not over promise, to under deliver. One person I want to talk about is Amy Demore. Amy is not just a sales associate who sells a car and moves on with life. Amy cares about people and their time. One particular customer this month was getting the run around from all angles. Amy came to me with a piece of paper and asked me to help her, help this customer. All this customer needed was a piece of paper for her gap insurance and nobody had been able to help her. This customer was not Amy's client, she was a client who came in to buy years ago. It took Amy about an hour to gather up all information for this client to complete her claim - and she did that from the goodness of her heart, with nothing needed as repayment. Here at Subaru Pacific we treat our customers like friends. Amy treated that customer as if she would do anything in her power to help her that day, and she did.

Executive Volunteer Day  –  Joseph S

As part of the Subaru Love Promise James Hartzberg- VP of Subaru Pacific, and other Executive Managers from surrounding Subaru Retailers partnered with Feed America and donated their time to giving back to the community by volunteering at the Los Angeles Regional Food Bank. On this day, James and other executive level managers were able to prepare 1,575 Food Kits that will help to feed over 6,300 families in the local community. This is what the Subaru Love Promise is all about, giving back to the communities in which we live and serve.

Grades of Green Scholarship!  –  Joseph S

Subaru Pacific has partnered with Grades of Green for many years on environmental education for elementary and high school students. This year the team from Whitney High School hosted their plastic bottle wave art installation at Subaru Pacific to help raise awareness about pollution in our oceans. “There’s No Sea in Disposable!” And then later this year we found out that the student who created the project, Beatrice Ongawan, won the prestigious Women in Transportation Scholarship as a result of the project! We couldn't be more proud! Congrats Beatrice!

Spark of Love Toy Drive  –  Joseph S

This holiday season, we partnered with ABC7, the Southern California Firefighters and Toys for Tots on the Spark of Love Toy Drive, the largest community toy drive in the nation. And the 2020 Spark of Love Drive was our best yet! Not only did we fill up our whole conference room, but the outpouring of love we saw was amazing. We had owners of Bike stores, skateboard shops and a variety of families shoveling toys out of their trucks and vans. To see so much love in such uncertain times was a breath of fresh air. We hope we made the holiday just a spark better, in such a difficult time. Los Angeles county firefighters had to make two trips to collect all the toys and said it was by far the largest pick they have ever done! Total donations:77 Bikes and Scooters 🚲 🛴 84 basket balls 🏀 56 footballs 🏈 52 soccer balls ⚽️ 59 skateboards 🛹 160 Lego Sets 97 Board Games 87 dolls 106 Barbies 236 Toys 490 Hot Wheels and 87 books! One of our very own employees who helps keep us covid safe suffered a huge loss this past month. Her niece passed away in a terrifying accident. The whole store caught wind of what happened so we put together a beautiful card and started a donation fund for her family. She mentioned to us that many of them would not have the funds for a proper funeral and gifts for their kids. We put together a few gifts to share with her family as well. When people are down especially in such a hard time, we all put ourselves in gear to help with anything we can.

Operation Smiles South Bay  –  Joseph S

We're so proud to partner with Beach Life Music Festival on “Operation Smiles South Bay”, a program designed to help those that need it the most, those that just need a smile. We have already raised over $25,000 towards a campaign designed to make our local community smile and provided some much needed assistance to those that need it most. And thanks to the Redondo Beach Police Foundation helping us gather donations -- they care! How does it work?? We will be purchasing gift cards from local businesses (restaurants, small retailers, etc.) that need some extra sales to get through the winter and that are locally owned and operated. More importantly, we’re going to turn around GIVE these cards away to those that need it the most.

Subaru Pacific Supports Students' Green Goals  –  James S

Subaru Pacific has helped Grades of Green’s students change their world for the greener since 2012. Over the years, Subaru Pacific has raised over $140,000 for Grades of Green via the Share the Love Campaign, which has enabled Grades of Green to provide students with the mentorship and support to push for major environmental changes in their communities. Subaru Pacific continues to go above and beyond in its support of Grades of Green by hosting several Grades of Green Youth Summits and events at their incredible awesome LEED-certified dealership! Subaru Pacific has also worked directly with Grades of Green’s students by hosting an environmentally-focused art piece, titled “There’s No Sea in Disposable,” created by students from Whitney High School in Cerritos, CA. The art piece – a giant wave made of single-use plastic bottles – and its signage educated the dealership’s customers about the environmental toll that single-use plastics have on the environment and the importance of reducing their use of these bottles and containers. Every year, students like the ones at Whitney amaze us with their dedication to the environment. In the South Bay alone, students have championed nation-leading single-use plastic bans, convinced thousands of their peers to take environmental actions, and even advocated for a state resolution that has had a massive impact on air quality around schools. Thanks to Subaru Pacific's generous support, Grades of Green’s programs can remain free for any student or school who wants to participate in our environmental campaigns. More than 70% of the schools that Grades of Green supports are in low-income communities. Thank you Subaru Pacific for showing our students what it means to be an environmental leader and for your ongoing support. We are so happy and grateful to continue to partner with your amazing team!

Ruby and her Subaru  –  Loretta T

Our dear friends, the Mercers, have owned a Subaru Outback for many years. They purchased a new Outback recently. We are also Subaru customers (Ascent, but previously leased an Outback), and I have never loved a car more than the Ascent. Ruby, a beautiful canine, lives with the Mercers and makes their lives so full. The Mercers are explorers, and take Ruby with them in their Outback on many road and outdoor adventures. Ruby is not just a dog, she is a person in a dog suit. She has the depth and breadth of any human alive, and is true to her friends and family. Her heart is so pure, and her love so true. This picture embodies Ruby's spirit on one of the Mercer family road trips. We have cherished this picture, and were authorized to pass it onto Subaru on the Mercer's behalf. We hope you love this picture as much as we do.

Subaru Pacific & LLS Team Up to Deliver Hope  –  Rachel W

On Friday, July 19, the LLS California Southland Chapter and Subaru Pacific had the honor and pleasure of once again delivering beautiful, warm blankets and arts & craft kits at Harbor UCLA Medical Center for a special Loves to Care donation drop-off. These comforting gifts were accompanied by personalized messages of hope written by customers and staff of Subaru Pacific. The staff and patients at Harbor UCLA were genuinely appreciative and touched by the wonderful visit and donation. Subaru Pacific is especially thrilled and honored to continue championing cancer patients and survivors. “It can be an exhausting and frightening journey for cancer patients, but the UCLA staff and patients were especially touched to see all of the wonderful LLS staff, volunteers and Subaru Pacific staff who stopped by to bring them hope, joy and comfort as they receive treatment.” It was a beautiful experience for everyone! LLS is proud to partner with Subaru to spread hope, love, and warmth to those fighting cancer across the country and right here in Torrance, CA.

Students changing the world with Subaru Pacific  –  Kim S

Since 2012, Subaru Pacific has supported K-12 students who are taking action to protect our planet with Grades of Green. Subaru Pacific has raised over $100,000 through the Share the Love Campaign which supports Grades of Green as we provide personalized coaching and resources to kids who are dedicated to protecting our environment. In the South Bay alone, students have championed single use plastic bans, educated thousands of their piers about water conservation, and even advocated for a state wide resolution to stop cars from idling outside of schools in California! Thanks to Subaru Pacific's generous support, our programs can remain free for any student or school who wants to participate by using the resources on our website, joining our Eco-Campaigns, and more. Over 50% of the schools we support are from title 1 communities. Subaru Pacific will also be hosting the second annual Grades of Green Youth Summit on Sunday, June 2, 2019 from 11-2pm at their awesome dealership - our students love that it is LEED certified! We hope community members will join us at the Youth Summit to see Grades of Green's students showcase their environmental projects, and to learn more about Subaru Pacific's commitment to the environment. Thank you Subaru Pacific for your ongoing support, and for showing our students what it means to be an environmental leader. We are so grateful to partner with you!

Subaru Pacific Share the Love Adoption Event 2018  –  Marcella J

Thank you, Subaru Pacific for supporting the rescue of homeless pets and the mission of Gone to the Dogs Rescue Inc. for the THIRD year in a row! During the 2018 Subaru Share the Love Event at Subaru Pacific 10 homeless pets found their forevers, this brings our 3-year partnership total to over 165 pets saved and 1565 pets saved since 2011! Because of the generosity of Subaru’s clients and Subaru Pacific, Gone to the Dogs Rescue Inc. has received over $104,000 in funding which has gone to rescue dogs from shelters, get them veterinary care, spay/neuter, equipment, dog training, and food/medications to give them the BEST chance at adoption. This means the world to dogs like Elmo and Elliott, who found themselves in a very high euthanasia public shelter along with 6 of their siblings, all of them were fearful and had various illnesses that required weeks of veterinary care and some good old fashioned TLC rehabilitation, both dogs were adopted at our 2018 Subaru Share the Love Event. These updates make our hearts swell with joy, from Elmo’s family: “Elmo is now Charlie and he is doing great, we just love him and he’s fitting in so well with our family, we are so lucky to have him in our lives” one of Elmo’s brothers Eddie, his new dog dad writes: “Eddie is doing great, we are learning so much about each other, being from another country I was very lonely here in the US and when I adopted Eddie, he’s changed my life for the better!” We couldn’t have achieved such meaningful positive outcomes without you, Subaru Pacific, here’s to looking forward to 2019! WOOF

Subaru Pacific & LLS Team Up to Deliver Hope  –  JJ O

Subaru Pacific teamed up with the Leukemia & Lymphoma Society's California Southland Chapter to donate and personally deliver craft kits and blankets to UCLA Harbor View Medical Center. Our mission at the Leukemia & Lymphoma Society does not just find a cure but to help improve the quality of lives for our patients and we know that these gifts from Subaru Pacific will provide comfort to patients on their cancer journey. This incredible act of generosity was warmly received by the staff at UCLA Harbor View Medical Center, who was elated to receive so many comfort items to distribute to patients and caregivers in need. It was amazing to have the support of Subaru Pacific and it truly made these patients and their families day!

Subaru Pacific hosting Youth Corps Celebration Day  –  Allie B

Los Angeles based environmental education nonprofit, Grades of Green, has been honored to partner with LA Car GUY for years. LA Car GUY has gone above and beyond to help us achieve our mission of inspiring and empowering kids to care for the environment. And in 2018, they are hosting an extra special event for us at the Subaru Pacific dealership! Each year Grades of Green mentors a passionate group of 2nd-12th grade students through our Youth Corps Eco-Leadership program. Each student selects a Grades of Green Activity they are passionate about, such as saving water, conserving energy, creating better air quality or reducing waste. Students work tirelessly throughout the year to implement their activity, and by the springtime they have some impressive results to share with the community. When LA Car GUY heard about this idea, they generously agreed to host a celebration day event for the students at Subaru Pacific. Each Youth Corps student will get to showcase their Grades of Green Activity to the community by hosting a "science fair" style booth at the dealership. We have never been able to host an event like this before, and both Grades of Green and our students are so excited for the opportunity! Thank you LA Car GUY and Subaru Pacific for supporting passionate eco-leaders in the community, and for giving them the opportunity to share their story with others. Celebration day will take place on May 20th, 2018, and we know it will be a special day our Youth Corps Eco-Leaders will remember forever! Thank you LA Car GUY and Subaru Pacific for supporting our Grades of Green students, we are so grateful to partner with you.

Harbor Teacher Prep Feels the Love  –  Anna S

When a high school resides in gang infested area and students don’t possess many of the basic needs many of us take for granted the community relies on generous organizations to help. The seemingly unending support provided by Subaru PACIFIC has helped our students rise above their environment and make something of their life through education. HTPA is a High School in LAU School District, and despite that HTPA is a Title One (more than half of our students live at or below the poverty line) the school is top ranked and students take college classes in conjunction with high school classes and end up graduating with their diploma as well as one or more AA degrees. We’re able to accomplish this because of the support of the entire team at Subaru PACIFIC, they set the standard in southern California, and perhaps the country when it comes to making a positive impact on the community, and we are so grateful for the support they provide. Subaru PACIFIC ran a campaign before the school year began, where they collected much needed school supplies from employees, neighbors and customers. Then Subaru PACIFIC MATCHED the amount of items donated. Employees of PACIFIC donated almost a full day of their time to deliver the items in vans. The response was overwhelming. Our seniors never had a field trip before, mostly due to the cost. Subaru PACIFIC made it happen by donating $1,000 towards a trip to Warner Brothers Studios where the kids had a blast on the backlot exploring the various prop museums. For most organizations, that would be enough, but not at Subaru PACIFIC. When I told DEALER how our students can go hungry and how often I personally provide bread and PB&J sandwiches he once again stepped up. Subaru PACIFIC donated a $1,000 gift card to Costco, enough to buy a years’ worth of food! We are so thankful for the generosity of James Hartzberg and Subaru PACIFIC. It couldn’t have gone to more deserving kids!

Subaru Pacific School Supply Drive  –  Anna S

We recently came across a facebook post from an elementary school friend of our General Manager She was collecting items for her classroom. We reached out to hear asking how he could help. Hey James, I teach at Harbor Teacher Preparation Academy. It's a LAUSD school on the Harbor College campus in Wilmington. We are a public school but considered a Middle College which means that our kids take junior college classes in conjuction with high school classes. When our kids graduate, they receive an AA degree as well as their diploma. Because of the rigor, we only have the best and brightest kids. We are the top scoring school in all of LAUSD. That being said, we are a title one school which means over 75% of our students are at or below the poverty line and minorities. Even with those disadvantages, they end up going to great colleges - Columbia, Stanford, Northwestern, MIT. My seniors have gotten into these schools via early admission this year. You can donate paper, markers (regular and whiteboard), paint and paintbrushes, toner for the printer, money for buses, or even food. Reading my senior's personal statements I learned that a lot of my kids go hungry. So, I have people who donate bread and pb &j and I keep it in my room at all times so they can have something to eat. It dissappears quickly. Subaru Pacific called on its community of customers to bring items to our monthly customer appreciation event. We had an overwhelming response!

Subaru Pacific Butterfly Project  –  Kim M

The month of April is important for Subaru Pacific. It is earth month and in addition to Supporting environmental awareness and Earth Day, Subaru Pacific partners with Grades of Green. Grades of Green is a local organization that does environemtal education in thousands of schools across the US. Originally founded in Manhattan Beach, CA Grades of Green It started as a parent-run volunteer program that was hands-on and focused on being a support team for the broader school community. The program became a huge success as it not only inspired children to make a difference, but it also resulted in significant savings for the school. It engaged parents and raised interests among the community to continue rolling out this program in other schools. Along with education, we plant gardens at schools and create small micro habitats for insects. The success of the program has led us to receive numerous awards and be nationally spotlighted in magazines and television programs such, as “Curiosity Quest Goes Green” on PBS.One of the projects that we participated in was the National Wildlife Federation with the Butterfly Heroes Program. Together we will educate, inspire, and restore. The monarch butterfly contributes to the beauty and health of our planet. The monarch population has seen a rapid decline in recent years. It's our intention that through distributing seed packets and creating a habit at Subaru Pacific, one by one we are able to help revive the population.

Dogtoberfest Adoption Event at Subaru Pacific  –  Joe S

Subaru Pacific partnered with Gone to the Dogs Rescue, Inc. for a dog adoption event at the dealership on October 10, 2015. This issue is extremely close to our GM's (James Hartzberg) heart as he rescued his friend Max 2 years ago. Overall, it was a great turnout and successful event as four of the eleven dogs found forever homes! We couldn't think of a more perfect home than that of a Subaru owner to be able to help Share the Love with the dogs that were available for adoption. Please contact Subaru Pacific if you're interested in adopting a furry friend. Specials thanks to Gone to the Dogs Rescue, Monkish Brewing, all the adopters and everyone who attended! Right click this link to watch our Love Promise in action:

We support Grades of Green  –  Joe S

Subaru Pacific is a proud supporter of Grades of Green, an organization dedicated to cultivating student interest in helping improve the environment. What started as a simple parent-run volunteer program has morphed into a massive non-profit organization that works with more than 250 different schools in 37 different states to improve the environment. As the group grows more children become educated about the importance of preserving and improving the environment. Highlight and right click this link to watch our Love Promise in action: